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Negotiability summary
Dealer discounts & markups
Price adjustments made by dealers after taking delivery of a vehicle. Knowing how dealers are discounting vehicles at any given moment is key to negotiating success.
Vehicles
Dealer Adjustments
Avg Discount (%)
Date
Use percentages for easier comparison on vehicles with different prices.
Average Discount
Dealer
vs.
National
Avg Discount Change
Change
45-day prior
Discount Range
to
Max Discount Change
Change
45-day prior
Discount Distribution
Top quartile
Base quartile
Discounts and incentives offered by automakers. Generally non-negotiable, but can provide insights into how aggressive automakers want dealers to be with discounting.
Vehicles
Avg Discount (%)
Date
Average Discount
vs.
National
Avg Discount Change
Change
45-day prior
Discount Range
Min
to
Max
Max Discount Change
Change
45-day prior
Discount Distribution
Top quartile
Base quartile
Inventory & sales forecast
Supply and demand plays a crucial role on pricing and how much dealers will be willing to negotiate additional discounts.